I went to Vidcon this past weekend, and I have to say, it was perhaps the most amazing experience of my recent life. For the past couple years I have been struggling with whether or not YouTube was right for me and whether I should explore other options career-wise. But after Vidcon I am more inspired and confident in my place as a YouTuber than I have ever been. YouTube as a platform has its flaws (and to be fair, it’s clear they are doing their best to find a balance between being creator-centric and running a business), but the YouTube community really is something special. It’s almost beyond words. Being around all the creators at Vidcon simply made me feel at peace. These are my people. There’s no doubt about that.
Among the things Vidcon has inspired me to do is to put more effort into building my YouTube brand. I’ve started to do that even before the convention (that was one of the motivations behind this website!), but now more than ever I want to get this YouTube thing off of the ground. I’m going to try to make better videos, more often. I’m going to look into working with my analytics and using feedback to deliver a good product.
But it’s not just about growing. In fact I’ve become content with, maybe even insistent upon, shedding the dead weight. It’s become very clear to me that my content is not for everyone. Sometimes its hard to pin down who my audience is exactly. You never know if someone subscribes because they like intelligent discussion, or simply because they heard someone say something that confirmed some dogmatic bias they have. People in that second category won’t last long on my channel. My channel is all about accepting challenges to our beliefs and intelligently defending them. But what I’ve come to believe is that there are indeed enough people out there who are sick of watered down content and who are also sick of vitriolic thoughtlessness. And those are the people I am going to put all my effort into reaching.